Paul Awuzudike

I supported the coordination of internal projects, keeping logs, trackers and information boards accurate so stakeholders always had reliable, up-to-date information.

I kept records current for a live initiative connecting clients with apprenticeship and job opportunities, and acted as the first point of contact for enquiries, directing people to the right services.

As the account executive for Saucony, I owned the affiliate side of launching the Peregrine 15: making publishers and customers aware of the release and securing the placements to drive it.

I gathered the product copy and matched it with the right imagery so everything was launch-ready. In Partnerize I pulled the best-performing publishers from the previous 30 days, then built and sent newsletters briefing every publisher on the release and its commission rates. I negotiated directly with the top publishers on prices and bundles, often several at once, and compiled the options in Excel for my managers to review before we took them to the client for approval.

Part of the Havas team delivering a headline partnership between Merrell and The Sole Supplier, a footwear publisher with millions of monthly users, promoting products including the Merrell Speed Arc.

I contributed to the execution: product copy and imagery, briefing the publisher, and coordinating the placements that carried the campaign across the affiliate channel, then tracking clicks and conversions through Partnerize.

Alongside campaign delivery for Saucony, Merrell, Tassimo, Kia and L'OR, I ran the operational side: managing campaign budgets, producing daily and weekly performance reports in Power BI and Excel pivot tables, and auditing campaigns and tracking systems to find inefficiencies and ensure compliance.

I also handled the invoice cycle for publisher placements, checking each invoice for accuracy, securing sign-off and processing payment through Partnerize.

I founded an events brand from nothing and grew it into a series of seven themed club, comedy and headline-DJ nights.

For the debut headline event I booked Swarmz's official DJ from London, which meant managing his agreement and rider, sourcing a hotel near the venue and negotiating his £400 fee. I secured the venue by striking a deal with the owners of a club on Norwich's busiest clubbing street. Across the series I booked DJs, comedians, MCs and photographers, issued agreements through Adobe Sign, and ran the marketing myself across Instagram, TikTok, Snapchat, Facebook and Meta Ads, plus posters around Norwich and the UEA campuses. I set up operations end to end too: SumUp card payments, Fatsoma ticketing and everything needed on the night.

I joined an early-stage AI-powered outdoor advertising start-up, technology that turns vehicles into data-driven digital billboards, as a founding-era team member while it grew from two people to six.

Because it was so early, I wore every hat. I helped build and launch the first company website, updated its content and images, carried out SEO keyword research, and shot the brand's early product photography. On growth, I supplied up to 600 targeted senior leads a day into the pipeline using ZoomInfo, Apollo.io and HubSpot, and ran in-person outreach to businesses. I also supported office setup and recruitment as the team grew.

The sports day happens on one day, but delivering it is a project that runs for months. As part of the annual planning committee, I coordinate it end to end, from the first planning meetings through to running the day itself.

Planning: I liaise with Umaka's directors and different parts of the community to agree the plan, set the budget and build the schedule for the day.

Coordination: I own the football competition, arranging the players and teams, kits, match timings and every piece of equipment, from bibs and balls to whistles. In the run-up, I manage communication with participants so everyone knows where to be and when.

Delivery: On the day, I keep the schedule running, deal with issues as they come up and make sure participants and families have a smooth, enjoyable experience.

Improvement: After each year, we review what worked and refine our planning and coordination for the next event.

Selected through a competitive process for a team-based programme simulating real private equity work: assessing whether to invest in a facility management business.

Working from provided data and our own research, we evaluated the business's operational performance, market positioning and financial stability. I helped structure and deliver the final presentation of recommendations, in the style of real client reporting.

I design and build websites with AI tools, including this one, and take on occasional freelance website projects for small businesses. I also build AI agents to automate research, drafting and admin, using tools such as Claude and Microsoft Copilot to work faster and keep projects organised.